New Music & Video Release - Mim Jensen returns with new single 'Sidekick' - 19th September 2025
Photo credit: Armand Le Roux
Artist Name - Mim Jensen
Release Name - Sidekick
Release Date - 19th September 2025
Genre - Indie, Indie Rock
Label - Winegum Records
Aotearoa/New Zealand indie savant Mim Jensen returns with her first release since March’s sophomore EP, today unveiling her new single and video, ‘Sidekick’.
Driven by gritty guitar lines and sharp lyricism, ‘Sidekick’ places Jensen’s delicate yet jagged-edged vocal front and centre, all wrapped in her trademark nod to the 90's. The track dives into the act of pretending not to care, only to reveal the truth to everyone around you while posing the vulnerable question: “Once you see these insecurities I have, will you still love me anyway?”
Jensen has a knack for transforming emotional conflict into something tender and powerful, and ‘Sidekick’ is no exception. Its video captures this duality with a dose of humour: Mim arrives at a house party dressed as an olive, quickly realising no one else is in costume. Feeling exposed and out of place, she wrestles with impostor syndrome, until a stranger’s act of kindness helps her embrace her true self, culminating in her leading the house party band.
“Writing the song helped me shed light on a tough feeling,” says Mim. “It was a really good reminder to not take myself too seriously but still honour my fragility in the moment. It was actually a really fun song to write, and one of my favourite songs to play live.”
Penned at the beginning of this year, ‘Sidekick’ wasn’t originally intended to be recorded, but in a change of heart, Jensen made the call to include it at her recent recording session at Auckland’s Roundhead Studios. “I’m really glad I did because it’s become one of the standout tracks,” she shares.
The release continues the momentum of Mim’s acclaimed EP Shadow of the Gift, which arrived in March. Since then, she’s shared stages with local indie heroes The Beths, supported Shihad on their farewell tour at Spark Arena, and delivered a standout performance at the Going Global Showcase.
One of the most exciting indie voices rising out of Aotearoa, Mim Jensen is known for her introspective storytelling and heartache-fuelled songs. With ‘Sidekick’, she marks the beginning of a new era, one that intertwines fragility with strength, and sensitivity with empowerment.