New Zealand based arts-crowdfunding platform ‘Boosted’ has reached a significant milestone, raising over $3 million dollars for arts and creative projects in a sector typically dominated by competitive funding bodies.
This impressive $3 million contribution equates to over 22,857 donations across 568 projects in fine-arts, film, theatre, music, dance, writing, fashion, gaming and photography.
The platform, which reached its $2 Million goal some eight months ago, shows no sign of slowing down and has experienced 40% year-on-year growth since its inception in 2013.
Boosted caters to everyone and doesn’t judge the content of artistic content but General Manager Simone Hunter says the real secret to success is support and specialisation.
‘At Boosted we specialise in one thing and we do it well. We do this with a very small but incredibly passionate team and this hands-on approach helps gives us a competitive edge over other crowdfunding organisations.”
And the approach is working, with Boosted maintaining an 84% success rate, one of the highest of its kind in the world. To put that in context, global mammoth Kickstarter sits at around 35.81% while New Zealand’s own Pledge Me sits at 50.9%.
As well as it’s highly successful ambassador program (a team of practicing artists who help guide and mentor project owners through their crowdfunding campaigns), Boosted also runs an education initiative through the ‘Boosted School of Crowdfunding’, a sponsorship and events off-shot ‘In Good Company’ and patron-lead sponsorship platform ‘Boosted 365’.
This is all part of the organisations strategic approach to remain at the forefront of arts crowdfunding globally by leveraging their knowledge and building upon the platforms popularity.
Hunter says ‘we’re still very much a start-up, operating with very few resources but what we’re doing is working - we’re providing an alternative and people are responding to that so it’s our responsibility to stay current and remain at the forefront of this’.
New Zealand's own Hayden Tee returns to Auckland for his one and only local performance this year in support of Broadway Dreams New Zealand (BDNZ) at A Night of Broadway Dreams, an exclusive fundraiser at Rannoch House on July 2nd.
By Jarred Tito
Date / Venue: Thursday June 22nd, 2017 - ASB Theatre, Auckland
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