So Below releases new single 'Hard'

Since making her musical debut with her single ‘Drift’ and now attracting over 200,000 SoundCloud plays in just a few short months, So Below has become the mysterious goth pop chanteuse name on everyone’s lips, generating rave reviews from tastemakers worldwide. 

After leaving her native New Zealand in 2013, Auckland’s Madeline North began exploring her vocal talents, inspired by her new surroundings. Layering heavily processed vocals and harmonies over simple yet dark laptop beats, North began to formulate her style into what would so uniquely become So Below. Wanting to carry on this darker, moodier style of electro-pop, North reached out to fellow Kiwi musicians Aaron Short (The Naked And Famous), Sam McCarthy (Kids Of 88, BOYBOY) and Leroy Clampitt (Taste Nasa) to help her produce her demos and ultimately complete what was to become So Below’s debut self-titled EP, released in March 2016. With an immediate debut at #5 on the NZ iTunes Alternative chart, the track ‘Sleep’ earning Top 25 placement in Spotify Canada’s Viral Chart and ‘Far’ peaking at #22 on the Hype Machine chart, this global admiration paved the way towards international collaboration and a Remixed version of the EP followed in September 2016. 

Continuing the momentum, So Below now releases her brand new single ‘Hard’, produced by Leroy Clampitt and Aaron Short from TNAF. Recorded on laptops between NZ and LA, Hard showcases North’s growing songwriting sophistication, delivering her signature synth sound combined with an undeniable earworm of a pop chorus that will echo in your brain for days. Says North of the new single, "Hard is definitely the most aggressive song I've ever written, with a pretty strong pop element. I love catchy pop melodies, if it doesn't get stuck in your head it didn't do its job!"

The music video for Hard, directed by Los Angeles based director Susie Francis will follow in December 2016.