Big Day Out Announces Partnership With Lollapalooza Promoters
Big Day Out founder Ken West commented "I am really happy to be able to announce this new partnership. I could not have found more creatively sympathetic, commercially dynamic and like-minded partners than the guys at C3. We remain a locally passionate music business but can revel and excel in what this new global relationship and its combined wealth of knowledge and experience can bring for Australian and New Zealand audiences and Australian, New Zealand and international artists."
C3 Presents Partner, Charlie Walker added "C3 is thrilled to be entering this creative partnership with Big Day Out and are honoured to become a part of the outstanding 20 year legacy that the festival has created."
C3 was founded in 2007 and is now the third largest concert promoter in the United States, behind Live Nation and AEG Live. The company has also recently expanded into the Latin American market .